The Series A/B GTM Readiness Assessment Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *1. ICP Clarity – Can your revenue team describe your ideal customer profile in one sentence — including firmographics, trigger events, and economic buyer title? *Yes — clearly defined, documented, and consistently used across teams (4 points)Mostly — some alignment, but definitions vary slightly by team (3 points)Partially — exists, but not consistently understood or used (2 points)No — ICP is vague, outdated, or not formally defined (1 point)2. Positioning Sharpness – Does your homepage and top-of-funnel content speak directly to the pain of your economic buyer, or written for a general audience / technical end-user? *Fully aligned — clearly speaks to the economic buyer’s pain and outcomes (4 points)Somewhat aligned — mixes buyer pain with generic or product-led messaging (3 points)Weak alignment — mostly feature-driven or technical messaging (2 points)Misaligned — written for a broad or unclear audience (1 point)3. Pipeline Source Audit – Do you know the exact percentage of pipeline sourced by marketing vs. founder outreach vs. referrals — and is that ratio trending in the right direction? *Yes — fully tracked, segmented, and trending toward scalable sources (4 points)Partially — tracked, but not consistently analyzed or optimized (3 points)Limited visibility — rough estimates but no reliable tracking (2 points)No — no clear understanding of pipeline sources (1 point) to one board 4. Content-to-Buyer Alignment- Do you have a dedicated content asset (case study, guide, or framework) for each stage of the buyer journey — Awareness, Consideration, and Decision? *Yes — strong coverage across all stages with clear intent mapping (4 points)Mostly — coverage exists but gaps remain in one stage (3 points)Limited — content exists but not mapped to buyer journey stages (2 points)No — content is ad hoc and not strategically structured (1 point)5. Marketing-to-Sales Handoff- Is there a documented, agreed-upon MQL and SQL definition that both your marketing and sales teams actually use and trust? *Fully aligned — clearly speaks to the economic buyer’s pain and outcomes (4 points)Somewhat aligned — mixes buyer pain with generic or product-led messaging (3 points)Weak alignment — mostly feature-driven or technical messaging (2 points)Misaligned — written for a broad or unclear audience (1 point)6. Board-Ready Attribution- Can you walk into your next board meeting and show which marketing activities generated pipeline and revenue in the last 90 days — with data to back it up? *Yes — clear attribution with reliable, board-ready reporting (4 points)Partially — some attribution, but gaps in data or confidence (3 points)Limited — directional insights but no strong proof (2 points)No — unable to confidently tie marketing to revenue (1 point)Get My GTM Score & Fixes